Ralph Lauren "Pink Pony" Fall 2024 Ad Campaign 2024

Description

This image is part of the "Pink Pony" Fall 2024 ad campaign for Ralph Lauren, photographed by John Guerrero and Alex Nataf. The composition features a model seated while adjusting a pink baseball cap with embroidered branding. The subject wears a black windbreaker jacket featuring a circular Pink Pony patch, paired with vibrant pink joggers and socks. The lighting is clean and directional, casting soft shadows against a mottled dark blue backdrop. The styling balances athletic comfort with distinct brand motifs in a commercial studio setting.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign