Ralph Lauren "Pink Pony" Fall 2024 Ad Campaign 2024

Description

This campaign image for the Ralph Lauren Pink Pony Fall 2024 collection features two models seated on a dark workout mat against a mottled grey studio backdrop. Photographed by John Guerrero and Alex Nataf, the composition showcases athletic apparel with vibrant pink accents. The female model on the left wears a grey crewneck sweatshirt and matching sweatpants with bright pink socks and black-and-pink sneakers. The male model on the right wears a black windbreaker jacket and trousers with white panels, black socks, and matching athletic footwear. Fitness accessories including a jump rope and wrist weights are positioned between them on the branded mat. Soft studio lighting highlights the textures of the apparel and the matte finish of the backdrop.

Style

Horizontal, Commercial, Clean, Raw

Techniques

Natural light

Industries

Sportswear

Color

Background

Textured Backdrop

Context

Advertising Campaign