Logo
  • Home
  • ·Media
  • ·Ralph Lauren Pink Pony Campaign Yoga Studio Portrait
Project"Pink Pony" Fall 2024 Ad Campaign
Woman in pink t-shirt and black shorts holding a yoga pose in a bright studio setting.

"Pink Pony" Fall 2024 Ad Campaign 2024

Associated creatives

Ralph Lauren
Ralph LaurenRalph Lauren Creative Director
John Guerrero and Alex Nataf
John Guerrero and Alex NatafPhotographers
Chad Palumbo
Chad PalumboModels
Ronnie Laughlin
Ronnie LaughlinModels
Daniel Jacobs
Daniel JacobsModels
Ash Foo
Ash FooModels
Mary Lou Burkhardt
Mary Lou BurkhardtModels
and Cade Thompson
and Cade ThompsonModels

Tags

woman holding yoga posewoman in yoga posewoman in pink t-shirtpink t-shirtblack athletic shortsathletic shorts

Description

A woman holds a warrior yoga pose inside a brightly lit studio space for the Ralph Lauren Pink Pony Fall 2024 ad campaign, photographed by John Guerrero and Alex Nataf. She wears a fitted pink t-shirt featuring the brand's signature polo player graphic paired with black athletic shorts. The background features soft daylight filtering through sheer window curtains, with rolled yoga mats and a potted plant placed on a low ledge. The composition employs natural lighting and clean commercial art direction.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Fitness

Color

Hot Pink (50%)
Jet Black (50%)

Background

Office

Context

Advertising Campaign