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Project"Pink Pony" Fall 2024 Ad Campaign
Close-up of four feet wearing black and hot pink sneakers with white laces against a blue textured backdrop.

"Pink Pony" Fall 2024 Ad Campaign 2024

Associated creatives

Ralph Lauren
Ralph LaurenRalph Lauren Creative Director
John Guerrero and Alex Nataf
John Guerrero and Alex NatafPhotographers
Chad Palumbo
Chad PalumboModels
Ronnie Laughlin
Ronnie LaughlinModels
Daniel Jacobs
Daniel JacobsModels
Ash Foo
Ash FooModels
Mary Lou Burkhardt
Mary Lou BurkhardtModels
and Cade Thompson
and Cade ThompsonModels

Tags

black and hot pink sneakershot pink sneakersblack sneakerssneakerswhite laceswhite soleshot pink leggingshot pink socksblack trousers

Description

This image from the Ralph Lauren Pink Pony Fall 2024 ad campaign focuses closely on the lower legs and feet of two individuals standing side by side. They wear striking black and hot pink sneakers accented with white laces and white soles, complemented by matching socks and leggings. Photographed by John Guerrero and Alex Nataf, the composition highlights the vivid colour contrast against a muted blue textured backdrop under soft, direct studio illumination.

Style

Vertical, Commercial, Warm, Clean

Industries

Sportswear

Color

Hot Pink (40%)
Jet Black (40%)
Pure White (20%)

Background

Textured Backdrop

Context

Advertising Campaign