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BrandRalph Lauren
Project"Pink Pony" Fall 2024 Ad Campaign
Young man wearing a white sleeveless shirt and black shorts holding a lacrosse stick outdoors against a park background

Ralph Lauren "Pink Pony" Fall 2024 Ad Campaign 2024

Associated creatives

Ralph Lauren
Ralph LaurenRalph Lauren Creative Director
John Guerrero and Alex Nataf
John Guerrero and Alex NatafPhotographers
Chad Palumbo
Chad PalumboModels
Ronnie Laughlin
Ronnie LaughlinModels
Daniel Jacobs
Daniel JacobsModels
Ash Foo
Ash FooModels
Mary Lou Burkhardt
Mary Lou BurkhardtModels
and Cade Thompson
and Cade ThompsonModels

Tags

young man standingyoung manman standingwhite sleeveless shirtwhite shirtsleeveless shirtblack shortslacrosse stickblack baseball capbaseball cap

Description

This portrait for the Ralph Lauren Pink Pony Fall 2024 ad campaign features a young man standing outdoors in a park setting. Photographed by John Guerrero and Alex Nataf, the subject wears a white sleeveless top with a pink emblem, black drawstring shorts, and a black baseball cap, while holding a lacrosse stick horizontally across his shoulders. The natural daylight highlights the grassy foreground and blurred city skyline background.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Park

Context

Advertising Campaign