BrandRalph Lauren

Ralph Lauren "Pink Pony" Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image for the Ralph Lauren Pink Pony Fall 2024 ad campaign, photographed by John Guerrero and Alex Nataf, features a male model seated on a black stool. The model wears a black satin bomber-style jacket with white text reading PINK PONY across the chest, layered over a vibrant pink hooded sweatshirt with white drawstrings. He also wears black athletic trousers with white side stripes and a black baseball cap featuring a pink logo. The studio background consists of a mottled, textured blue surface. The lighting is clean and directional, highlighting the textures of the satin jacket and the layered pink hoodie.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (60%)
Hot Pink (40%)
Background
Textured Backdrop
Context
Advertising Campaign