Puma x Koché Capsule 2023 Ad Campaign 2023

Description

A Puma x Koché collaborative sneaker rests on an elevated stone formation set against an expansive, arid rocky landscape. The footwear features a predominantly black synthetic upper highlighted by dynamic teal linework, metallic lace loops, and a sculpted black midsole. Sunlight illuminates the scene, casting subtle shadows across the textured limestone and volcanic stone structures. Blue skies with sparse clouds stretch across the horizon, creating a high-contrast natural setting for the technical product.

Style

Horizontal, Commercial, Earthy, Tactile

Techniques

Natural light

Industries

Footwear

Color

Background

Desert

Context

Advertising Campaign