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  • ·Puma x Koché Capsule 2023 Ad Campaign Hooded Tracksuit
BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
Model wearing a white hooded tracksuit leaning against a layered rock formation in the Puma x Koché campaign.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

woman leaning against rockwoman in white tracksuitwhite tracksuithooded zip up jackethooded jacketwhite bermuda shortswhite shortspuma x koche

Description

A fashion model stands angled against a textured, striated sedimentary rock wall for the Puma x Koché Capsule 2023 advertising campaign. She wears a relaxed off-white hooded zip-up jacket with black zipper trim over matching knee-length athletic shorts, paired with light crew socks and tonal sneakers. Direct hard light casts sharp, defined shadows across the natural stone formation, accentuating the rugged geology against the crisp sportswear styling.

Style

Horizontal, Commercial, Earthy, Raw

Techniques

Hard Light

Industries

Sportswear

Color

Off-White (80%)

Background

Rocky Coast

Context

Advertising Campaign