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  • ·Puma x Koché Capsule 2023 Campaign on Rock Formations
BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
Woman in a black t-shirt and teal track pants sitting on a striated rock formation beneath a partly cloudy blue sky.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

model sitting on rock formationwoman sitting on rockmodel sitting on rockteal track pantsteal pantsblack graphic t shirtblack t shirtblack sneakers

Description

A model with auburn hair sits atop a layered, striated volcanic rock formation under an open blue sky dotted with soft white clouds. She wears a black graphic t-shirt, loose teal track pants, blue socks, and black sneakers, looking forward with a relaxed expression. The setting features weathered geological rock pillars and dark sandy ground captured in soft natural daylight.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

Sportswear

Color

Teal (50%)
Off-Black (50%)

Background

Desert

Context

Advertising Campaign