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  • ·Puma x Koché Capsule 2023 Campaign on Rock Formations
Woman in a black t-shirt and teal track pants sitting on a striated rock formation beneath a partly cloudy blue sky.

Puma, Koché Capsule 2023 Ad Campaign 2023

About

A model with auburn hair sits atop a layered, striated volcanic rock formation under an open blue sky dotted with soft white clouds. She wears a black graphic t-shirt, loose teal track pants, blue socks, and black sneakers, looking forward with a relaxed expression. The setting features weathered geological rock pillars and dark sandy ground captured in soft natural daylight.

Brand

Puma, Koché

Project

Puma, Koché Capsule 2023 Ad Campaign 2023

Keywords

model sitting on rock formationwoman sitting on rockmodel sitting on rockteal track pantsteal pantsblack graphic t shirtblack t shirtblack sneakers

Credits

Christelle Kocher
Koché Creative Director

Styles

HorizontalCommercialEarthy

Techniques

Natural light

Industries

Sportswear

Background

Desert

Context

Advertising Campaign