Puma, Koché Capsule 2023 Ad Campaign 2023

About

Created for the Puma x Koché Capsule 2023 Ad Campaign under the creative direction of Christelle Kocher, this visual features a male model seen from behind. He wears an oversized white hooded jacket styled with a black rectangular crossbody sling bag featuring the light blue Puma and Koché collaborative logo. The backdrop showcases rugged, stratified rock formations set beneath a blue sky with soft white clouds. Shot in bright natural light, the composition emphasizes functional luxury sportswear in an arid outdoor environment.