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  • ·Puma x Koché Capsule 2023 Sling Bag Campaign
Brands
Puma Koché
ProjectCapsule 2023 Ad Campaign
Man from behind wearing an oversized white jacket and a black Puma x Koché sling bag against a rocky landscape.

Puma, Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

black sling bagblack crossbody bagcrossbody bagsling bagwhite hooded jacketwhite jackethooded jacketman from behindblack man

Description

Created for the Puma x Koché Capsule 2023 Ad Campaign under the creative direction of Christelle Kocher, this visual features a male model seen from behind. He wears an oversized white hooded jacket styled with a black rectangular crossbody sling bag featuring the light blue Puma and Koché collaborative logo. The backdrop showcases rugged, stratified rock formations set beneath a blue sky with soft white clouds. Shot in bright natural light, the composition emphasizes functional luxury sportswear in an arid outdoor environment.