Puma x Koché Capsule 2023 Ad Campaign 2023

Description

Created for the Puma x Koché Capsule 2023 Ad Campaign under the creative direction of Christelle Kocher, this visual features a male model seen from behind. He wears an oversized white hooded jacket styled with a black rectangular crossbody sling bag featuring the light blue Puma and Koché collaborative logo. The backdrop showcases rugged, stratified rock formations set beneath a blue sky with soft white clouds. Shot in bright natural light, the composition emphasizes functional luxury sportswear in an arid outdoor environment.

Style

Horizontal, Commercial

Techniques

Natural light

Industries

Sportswear

Color

Background

Desert

Context

Advertising Campaign