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BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
Two models posing in a narrow rocky canyon for the Puma x Koché ad campaign wearing streetwear apparel.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

woman standing in canyonwoman in teal trousersteal trousersblack graphic t shirtgraphic t shirtred haired womanwhite hoodieman in white hoodiebucket hat

Description

This image from the Puma x Koché Capsule 2023 ad campaign features two models posing inside a narrow, rugged rocky canyon. In the foreground, a female model stands wearing a black graphic t-shirt and bright teal nylon trousers, paired with dark athletic shoes. A second model stands further back in the shadowy crevice wearing a white hoodie and shorts with a bucket hat. The natural outdoor setting is framed by towering stone walls with strong contrast and shadows cast across the dark sandy ground.

Style

Editorial, Horizontal, Warm

Techniques

Natural light

Industries

Sportswear

Color

Petrol Blue (50%)
Jet Black (50%)

Background

Valley

Context

Advertising Campaign