Puma x Koché Capsule 2023 Ad Campaign 2023

Description

A low-angle shot captures a person positioned inside a narrow, textured rock canyon with arms outstretched against the stratified stone walls. The subject wears an off-white graphic hoodie secured with black harness straps, matching white trousers, and a dark branded bucket hat pulled low over the face. Soft natural light descends from the narrow gap above, casting dramatic diagonal shadows and highlighting the mineral textures of the rock formation.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

Sportswear

Color

Background

Valley

Context

Advertising Campaign