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BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
Man standing atop a textured grey rock formation wearing a black hoodie and vibrant teal shorts against a blue sky.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

man standing on rockman on rockblack man standingblack manman in teal shortsteal shortsblack hoodiehoodie and shorts

Description

A low-angle shot captures a man standing atop a layered, weathered stone rock formation under a bright blue sky dotted with soft white clouds. He is styled in sportswear from the Puma x Koché Capsule 2023 collection, featuring a dark hooded sweatshirt, vibrant turquoise shorts, and dark sneakers. Natural sunlight illuminates the rough mineral texture of the formation, casting directional shadows along the ridges and hollows.

Style

Horizontal, Commercial

Techniques

Natural light

Industries

Sportswear

Color

Off-Black (50%)
Teal (40%)

Context

Advertising Campaign