Puma x Koché Capsule 2023 Ad Campaign 2023

Description

This image for the Puma x Koché Capsule 2023 ad campaign features a black man posing on rocky terrain under a clear blue sky. He wears a black hoodie with a graphic print, teal shorts, blue socks, and dark sneakers. In the background on a higher ledge, a second figure stands wearing white attire. The composition emphasizes outdoor ruggedness with natural lighting and sharp contrasts against the bright sky.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Mountain

Context

Advertising Campaign