Puma x Koché Capsule 2023 Ad Campaign 2023

Description

A man wearing a teal jacket and blue shorts stands on a rocky path inside a narrow canyon gorge. Dramatic shadows cast sharp geometric patterns across the heavily layered, weathered rock walls flanking the narrow pathway. A patch of bright blue sky is visible directly overhead through the opening between the tall rock formations. The composition captures a sense of rugged adventure and natural scale within the dramatic crevice. This image serves as part of the Capsule 2023 ad campaign for Puma x Koché.

Style

Documentary, Horizontal, Cinematic, Earthy

Techniques

Natural light

Industries

Sportswear

Color

Background

Mountain

Context

Advertising Campaign