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BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
A white sneaker boot and a black athletic shoe set into the cleft of a textured, stratified natural rock cliff.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

puma koche sneakerwhite high top sneakerwhite sneakerblack athletic sneakerblack sneakerdesigner footwearfootwear

Description

Two distinct sneakers from the Puma x Koché Capsule 2023 collection are staged diagonally within the narrow ledge of a massive, textured rock formation. The upper footwear is a minimal, high-top slip-on boot in bright white, while the lower shoe is a technical black low-top athletic sneaker accented with subtle teal detailing. Angled natural lighting casts gentle shadows across the coarse sedimentary rock strata, emphasizing the juxtaposition between technical sportswear design and rugged organic terrain.

Style

Horizontal, Commercial, Earthy, Tactile

Techniques

Natural light

Industries

Footwear

Color

Off-White (50%)
Off-Black (50%)

Background

Stone Texture

Context

Advertising Campaign