Puma, Koché Capsule 2023 Ad Campaign 2023

About

Created for the Puma x Koché Capsule 2023 ad campaign under the creative direction of Christelle Kocher, this photograph captures two models posed in an outdoor landscape. In the foreground, a woman wears a teal nylon tracksuit with matching loose-fitting trousers and a black graphic crop top. In the midground, a man in a white hooded tracksuit stands beside textured, stratified rock formations. The composition is lit by direct daylight beneath an open blue sky with scattered clouds over dark, sandy ground.