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BrandPuma x Koché
ProjectCapsule 2023 Ad Campaign
Model in a teal tracksuit and black graphic tee poses in a rocky landscape beside a male model dressed in white sportswear.

Puma x Koché Capsule 2023 Ad Campaign 2023

Associated creatives

Christelle Kocher
Christelle KocherKoché Creative Director

Tags

woman in teal tracksuitteal tracksuitteal track jacketteal cargo pantsblack graphic crop topblack crop topteal sportswear

Description

Created for the Puma x Koché Capsule 2023 ad campaign under the creative direction of Christelle Kocher, this photograph captures two models posed in an outdoor landscape. In the foreground, a woman wears a teal nylon tracksuit with matching loose-fitting trousers and a black graphic crop top. In the midground, a man in a white hooded tracksuit stands beside textured, stratified rock formations. The composition is lit by direct daylight beneath an open blue sky with scattered clouds over dark, sandy ground.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Teal (60%)
Jet Black (30%)

Context

Advertising Campaign