FILA China Skyrunner 2020

About

This product photography piece for the Skyrunner project showcases two pairs of FILA China sneakers arranged on a minimalist white stepped architectural structure. The composition utilizes geometric lines, sharp shadows, and a contrasting pop of red in the upper corner to create a clean, contemporary commercial look. The sneaker in the upper position features a neutral off-white tone, while the lower shoe displays a mix of white, burgundy, and dark accents. The lighting is direct and creates clear, angular shadow patterns across the planes of the white set. Paper Stone Scissors served as the creative agency for this campaign.