Puma x Koché Capsule 2023 Ad Campaign 2023

Description

A full-length fashion shot from the Puma x Koché Capsule 2023 advertising campaign, directed under the creative vision of Christelle Kocher. The model stands centered on gravel ground in an arid, rocky landscape with dramatic eroded stone formations behind her. She wears a relaxed-fit teal green athletic jacket with matching track pants and dark footwear, posing with hands near her waist. The scene is illuminated by diffused natural daylight against a pale blue sky scattered with clouds.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

Sportswear

Color

Background

Desert

Context

Advertising Campaign