Puma, Koché Capsule 2023 Ad Campaign 2023

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A wide shot from the Puma x Koché Capsule 2023 ad campaign showcases a model standing in a rugged landscape of carved grey and cream rock formations. The subject is styled in a white graphic short-sleeve t-shirt paired with matching white relaxed sweatpants, white sneakers, and a black waist pack. Shot from a slightly low angle under natural daylight and a clear blue sky dotted with soft white clouds, the composition highlights textured volcanic stone and fine dark gravel underfoot.