Puma x Koché Capsule 2023 Ad Campaign 2023

Description

A wide shot from the Puma x Koché Capsule 2023 ad campaign showcases a model standing in a rugged landscape of carved grey and cream rock formations. The subject is styled in a white graphic short-sleeve t-shirt paired with matching white relaxed sweatpants, white sneakers, and a black waist pack. Shot from a slightly low angle under natural daylight and a clear blue sky dotted with soft white clouds, the composition highlights textured volcanic stone and fine dark gravel underfoot.

Style

Horizontal, Commercial, Earthy, Grainy

Techniques

Natural light

Industries

Sportswear

Color

Context

Advertising Campaign