FILA China Skyrunner 2020

Description

This fashion editorial image for the Skyrunner project by FILA China, styled by Lucy Jane Brand, features a black man posing dynamically outdoors. The subject wears a colourblocked red, white, and black FILA jacket with matching dark trousers and athletic shoes, standing beside a bold red rectangular frame. The background contrasts natural rocky terrain with a modern high-rise building visible through the frame under a clear sky. Natural daylight illuminates the scene, highlighting the textures of the apparel and the surrounding landscape.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Construction Site

Context

Advertising Campaign