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BrandPrada
ProjectLunar New Year 2026 Ad Campaign
Blue and red nylon Prada shoulder bag resting on geometric red podiums against a soft pink background.

Prada Lunar New Year 2026 Ad Campaign 2026

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Director
BRTHR
BRTHRDirectors
Zhong Lin
Zhong LinPhotographer
Yang Mi and Ma Long
Yang Mi and Ma LongModels

Tags

blue and red nylon Prada shoulder bagPrada nylon shoulder bagPrada shoulder bagnylon shoulder bagshoulder bagblue and red bagred bagblue bag

Description

Product campaign photography featuring a blue and red nylon Prada shoulder bag centered on a bold red geometric podium structure. The background consists of a minimalist, soft pink tone with clean studio lighting highlighting the nylon texture and metallic hardware of the bag. The composition is structured with sharp triangular and rectangular forms supporting the central luxury accessory.

Style

Commercial, Square, Warm, Clean

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Scarlet (50%)

Background

Solid Colour

Context

Advertising Campaign