Prada Lunar New Year 2026 Ad Campaign 2026

Description

This fashion image for Prada's Lunar New Year 2026 ad campaign features a woman standing against a pale pink background, looking towards a large abstract sculpture constructed from geometric red shapes. She wears a bright yellow jacket paired with a gathered dark skirt and chunky sandals. The studio lighting casts soft shadows, highlighting the clean composition and contrasting color palette. The work reflects the creative direction of Ferdinando Verderi, photography by Zhong Lin, and features model Yang Mi.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Background

Coloured Seamless

Context

Advertising Campaign