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ProjectLunar New Year 2026 Ad Campaign
Woman in dark leather coat sitting on pink floor looking at a large red geometric horse sculpture

Lunar New Year 2026 Ad Campaign 2026

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Director
BRTHR
BRTHRDirectors
Zhong Lin
Zhong LinPhotographer
Yang Mi and Ma Long
Yang Mi and Ma LongModels

Tags

woman in leather coatleather coatwoman sittingbrown handbagred geometric sculpturered horse sculpturegeometric sculpture

Description

This image is part of the Prada Lunar New Year 2026 ad campaign, photographed by Zhong Lin with creative direction by Ferdinando Verderi. A woman is seated on a seamless pink background, wearing a dark leather coat and holding a brown handbag while looking upward toward a large, abstract red horse sculpture constructed from geometric shapes. The lighting is soft and even, highlighting the glossy surfaces of the sculpture and the leather textures. The minimalist composition emphasizes clean lines and a coordinated pastel palette.

Style

Editorial, Horizontal, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Chocolate (30%)
Crimson (30%)

Background

Coloured Seamless

Context

Advertising Campaign