Lunar New Year 2026 Ad Campaign 2026

Description

This image for the Prada Lunar New Year 2026 ad campaign features a pair of black high-heeled shoes displayed prominently on stacked, glossy red geometric blocks. The shoes feature pointed toes, structured heel straps, and metallic buckles across the instep. The lighting is bright and clean, accentuating the polished surfaces of both the footwear and the minimalist red display structure against a soft pink background. The campaign was photographed by Zhong Lin with creative direction by Ferdinando Verderi.

Style

Vertical, Commercial, Clean, Polished

Techniques

3D render / CGI

Industries

Footwear

Color

Background

Set-dressed

Context

Advertising Campaign