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BrandPrada
ProjectLunar New Year 2026 Ad Campaign
Red leather Prada shoulder bag with silver hardware resting on a matching red surface against a pale pink background.

Prada Lunar New Year 2026 Ad Campaign 2026

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Director
BRTHR
BRTHRDirectors
Zhong Lin
Zhong LinPhotographer
Yang Mi and Ma Long
Yang Mi and Ma LongModels

Tags

red leather shoulder bagred shoulder bagleather shoulder bagred handbagleather handbagprada shoulder bagprada handbagprada bag

Description

This product image for the Prada Lunar New Year 2026 ad campaign features a structured red leather shoulder bag as the central hero object. The handbag is crafted from textured red leather, accented with contrasting white stitching, dual buckled straps, and silver metallic hardware. The iconic triangular Prada logo emblem is prominently centered on the front face. The bag rests upon a glossy red platform against a solid, soft pink background.

Style

Vertical, Commercial, Clean, Polished

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Cherry (100%)

Background

White Seamless

Context

Advertising Campaign