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Brand
Prada
ProjectLunar New Year 2026 Ad Campaign
Man standing next to a large geometric red horse sculpture holding a black leather backpack against a pink background

Prada Lunar New Year 2026 Ad Campaign 2026

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Director
BRTHR
BRTHRDirectors
Zhong Lin
Zhong LinPhotographer
Yang Mi and Ma Long
Yang Mi and Ma LongModels

Tags

man leaning on sculptureman holding backpacktan utility jacketred turtleneck sweaterblack leather backpackmanutility jacketturtleneck sweaterleather backpackbackpack

Description

A man stands beside a large, glossy red geometric horse sculpture against a solid pink backdrop for the Prada Lunar New Year 2026 ad campaign. He wears a tan utility jacket over a red turtleneck sweater, dark trousers, and black shoes, while holding a black leather backpack with multiple front pockets. Shot by photographer Zhong Lin with creative direction by Ferdinando Verderi, the composition highlights clean studio lighting and minimalist styling.