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BrandPrada
ProjectLunar New Year 2026 Ad Campaign
Man wearing a black coat and backpack looking at a large geometric red sculpture against a soft pink background

Prada Lunar New Year 2026 Ad Campaign 2026

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Director
BRTHR
BRTHRDirectors
Zhong Lin
Zhong LinPhotographer
Yang Mi and Ma Long
Yang Mi and Ma LongModels

Tags

man looking at sculpturemanman lookingasian manblack backpackbackpackblack coatcoatred geometric sculpturered sculpturesculpture

Description

Prada Lunar New Year 2026 ad campaign advertising image featuring Ma Long, photographed by Zhong Lin. An Asian man stands in profile wearing a dark coat and a black backpack, gazing up at a large, faceted red sculpture shaped like a horse. The scene is set against a clean, pale pink seamless backdrop with soft lighting casting gentle shadows on the floor.

Style

Horizontal, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Medium Grey (50%)

Background

Coloured Seamless

Context

Advertising Campaign