Prada

Feb 2026

Prada’s Lunar New Year 2026 campaign leans into a minimalist aesthetic, pairing geometric abstraction with high-fashion portraiture. The imagery explores a defined color palette of soft pink and vibrant red, utilizing clean studio lighting to highlight textures across leather goods, footwear, and accessories. Featuring creative direction by Ferdinando Verderi and photography by Zhong Lin, the project centers on large-scale, faceted red sculptures. The campaign assets, directed by BRTHR, showcase talent Yang Mi and Ma Long amidst these structured forms. The visual narrative combines commercial product photography with editorial compositions, incorporating 3D render and CGI techniques to maintain a sharp, polished look throughout.

Vertical, Commercial, Clean

Luxury Fashion Houses

Advertising Campaign