Prada: Lunar New Year 2026 Ad Campaign

Feb 2026

The Prada Lunar New Year 2026 campaign leans into a minimalist editorial aesthetic, utilizing a stark contrast between glossy red geometric sculptures and soft pink studio backdrops. The campaign features photography by Zhong Lin and creative direction by Ferdinando Verderi, with direction provided by BRTHR. The visual execution blends commercial product imagery with character-driven portraits. The series showcases footwear, accessories, and apparel worn by models Yang Mi and Ma Long, who are positioned alongside large, abstract horse sculptures. The work employs clean studio lighting and polished textures to emphasize the brand's metallic hardware and leather details. Techniques such as 3D render/CGI are integrated with traditional photography to maintain a cohesive, high-fashion visual language.

Vertical, Commercial, Clean

Advertising Campaign