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BrandPrada
ProjectLunar New Year 2026 Ad Campaign
Prada gold-framed sunglasses resting on a glossy red triangular display against a soft pink background.

Prada Lunar New Year 2026 Ad Campaign 2026

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Director
BRTHR
BRTHRDirectors
Zhong Lin
Zhong LinPhotographer
Yang Mi and Ma Long
Yang Mi and Ma LongModels

Tags

prada sunglassessunglassesgold framed sunglassesgold glasseseyewearred display blockred triangular platform

Description

This image for the Prada Lunar New Year 2026 ad campaign features a pair of gold-framed sunglasses resting on a vibrant, glossy red triangular display block. The composition is clean and focused, showcasing the eyewear from a side profile perspective against a soft, gradient pink background. The lighting highlights the polished metallic frames and dark tinted lenses. The clean lines and monochromatic pink and red palette reflect a bold aesthetic.

Style

Vertical, Commercial, Clean

Techniques

3D render / CGI

Industries

Eyewear

Color

Gold (50%)
Jet Black (50%)

Background

Gradient

Context

Advertising Campaign