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Two women embracing on a bed in a hotel room for the Gucci We Will Always Have London campaign.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

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This intimate scene is part of the 'We Will Always Have London' 2024 ad campaign for Gucci, photographed by Nan Goldin under the creative direction of Sabato De Sarno. Two women are captured in a tender embrace on a large bed inside a hotel room setting. The lighting is warm and natural, accentuating the textures of the rumpled bedspread and clothing. The overall mood is candid and emotive, adhering to Goldin's signature documentary-style aesthetic.