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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Black and white dog scratching its head while standing on green grass

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

black and white dogblack white dogdog scratchingdog

Description

This photograph features a black and white dog scratching its head while standing on a patch of green grass. The image is part of the Gucci We Will Always Have London 2024 ad campaign, photographed by Nan Goldin with creative direction by Sabato De Sarno. The composition is tight on the subject against the natural lawn background. Soft ambient lighting highlights the texture of the animal's fur.

Style

Documentary, Vertical, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Park

Context

Advertising Campaign