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Brand
Gucci
Project'We Will Always Have London' 2024 Ad Campaign
Two women lying close together on a patterned bedspread in intimate poses for a Gucci campaign.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two women lying on bedtwo womenwomen on bedwoman in black brablack brawoman in green lingeriegreen lingerie

Description

This intimate campaign image for Gucci features two women lying closely together on a patterned gold bedspread. The lighting is warm and ambient, highlighting the textures of the fabric and the relaxed poses of the subjects. Captured by photographer Nan Goldin as part of the We Will Always Have London 2024 ad campaign, the scene exudes an unfiltered, documentary-style mood. The composition focuses tightly on the figures, emphasizing closeness and quiet emotion within a domestic setting.