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Brand
Gucci
Project'We Will Always Have London' 2024 Ad Campaign
Two people in a wooden canoe on a calm river surrounded by trees, captured in a wide horizontal frame by Nan Goldin for Gucci.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two people in canoetwo peoplewooden canoecanoe on riverpeople in boat

Description

Two individuals are seated inside a dark wooden canoe gliding across a calm, reflective river surrounded by dense trees and foliage. One person is positioned towards the stern holding an oar, while another reclines near the bow resting on their forearms. The shot is captured from a slightly elevated low angle, emphasizing the dark water's surface ripples and atmospheric lighting reflecting warm sunset hues. This scene forms part of Gucci's We Will Always Have London 2024 advertising campaign, photographed by Nan Goldin.