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Brand
Gucci
Project'We Will Always Have London' 2024 Ad Campaign
Model wearing a black outfit and pearl necklace holding a black handbag inside a red-lit interior space.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

woman in black outfitblack outfitwoman holding handbagblack handbagpearl necklacewoman wearing pearl necklacemodel

Description

This editorial photograph for the Gucci 2024 ad campaign We Will Always Have London features a model standing indoors within a richly warm, red-toned environment. The subject wears a dark sleeveless top and skirt, accessorized with a layered pearl necklace and holding a structured black handbag with metallic hardware. The background features deep red stage drapery, dark wood paneling, and a piano under subdued lighting. The composition employs a moody aesthetic with soft, low-key lighting that emphasizes the intimate, cinematic atmosphere captured by photographer Nan Goldin.