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Brand
Gucci
Project'We Will Always Have London' 2024 Ad Campaign
Model in flowing green dress walking down curving concrete stairs for Gucci ad campaign in London

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

model walking down stairsmodel in green dressgreen dresswoman walkingmodel walkingstairs

Description

This image from Gucci's "We Will Always Have London" 2024 ad campaign, creative directed by Sabato De Sarno and photographed by Nan Goldin, captures a model descending a curving concrete staircase. The subject is captured in motion, wearing a flowing, semi-transparent green garment that trails dynamically along the architectural steps. The setting features raw concrete architecture with clean lines and minimalist black railings. The composition is shot from a high angle, emphasizing the sweeping curves of the staircase and the ethereal movement of the dress against the industrial backdrop.