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Gucci monogram backpack featuring embroidered blue snake motifs worn against a dark jacket

Gucci Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Tags

Description

This image from the Gucci Lunar New Year 2025 ad campaign showcases a monogram canvas backpack adorned with small embroidered blue snake motifs. The backpack features front zippered compartments with blue pull cords and silver-toned hardware. A person wearing a dark jacket with light blue side stripes stands in the background against a light-toned interior wall. The composition focuses sharply on the accessories and apparel details under soft lighting.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Beige (70%)
Royal Blue (30%)

Context

Advertising Campaign