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BrandGucci
ProjectLunar New Year 2025 Ad Campaign
Person holding a monogram canvas handbag with brown leather trim and a dachshund bag charm against a white textured coat

Gucci Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Ni Ni and Xiao Zhan
Ni Ni and Xiao ZhanModels

Tags

monogram canvas handbagcanvas handbagmonogram handbaghandbagdachshund bag charmbag charmbrown leather trimleather trimwhite textured coattextured coatwhite coatcoat

Description

This commercial image for the Gucci Lunar New Year 2025 ad campaign highlights a monogram canvas handbag with brown leather trim and a whimsical dachshund charm. The person in the frame wears a white textured coat and gently holds the shoulder strap of the bag with both hands. The composition focuses tightly on the accessory against a neutral background. The lighting is soft and clean, emphasizing the fine textures of the fabric and leather.

Style

Vertical, Commercial, Clean

Industries

Bags & Accessories

Color

Chocolate (50%)
Pure White (50%)

Background

Fabric Texture

Context

Advertising Campaign