Gucci Lunar New Year 2025 Ad Campaign 2025

Description

This editorial portrait for the Gucci Lunar New Year 2025 ad campaign focuses closely on fine jewellery details. A person wears a dark sequined slip dress adorned with red accents, accessorised with a delicate gold bracelet and a matching gold ring. The soft, natural lighting emphasizes the fine textures of the sequins and the polished metal of the jewellery. Art directed by Riccardo Zanola with creative direction by Sabato De Sarno, the image captures an intimate, refined moment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Jewellery

Color

Context

Advertising Campaign