Lunar New Year 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This commercial campaign image for Gucci's Lunar New Year 2025 ad campaign features a close-up view of a seated woman wearing patterned pink Mary Jane flats and a matching patterned skirt. The subject is seated on a dark wooden chair against a neutral interior background with a matching side table. Directed by Gucci Creative Director Sabato De Sarno with art direction by Riccardo Zanola, the photograph highlights the intricate details of the footwear, including thin straps and metallic hardware accents. The composition focuses tightly on the lower half of the figure, emphasizing texture and color coordination.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Color
Magenta (60%)
Chocolate (40%)
Background
Grey Seamless
Context
Advertising Campaign