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ProjectLunar New Year 2025 Ad Campaign
Woman wearing dark sunglasses and a red patterned shirt seated on a rattan chair in an interior room for a Gucci campaign.

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Ni Ni and Xiao Zhan
Ni Ni and Xiao ZhanModels

Tags

woman wearing sunglasseswoman in red shirtwoman seated in chairwomanred patterned shirtpatterned shirtred shirtdark sunglassessunglasses

Description

A campaign portrait for Gucci's Lunar New Year 2025 collection features Ni Ni seated on a wooden and rattan armchair indoors. She wears dark sunglasses with gold temple details and a long-sleeved red patterned shirt featuring white piping on the collar. Her long dark hair cascades over her shoulders against a warm interior background featuring a draped surface and a lit lamp on a console table. The composition uses soft lighting to accentuate the textures of the apparel and the rich red and brown tones of the setting.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Burgundy (60%)
Camel (40%)

Background

Living Room

Context

Advertising Campaign