Gucci Lunar New Year 2025 Ad Campaign 2025

Description

This portrait for the Gucci Lunar New Year 2025 Ad Campaign features an East Asian woman posing in soft, directional lighting against a muted interior background. She wears a pink polo shirt featuring an embroidered monogram pattern, complemented by pearl drop earrings and a black belt with a metallic buckle. Her dark, wavy hair falls past her shoulders as she looks directly at the camera with a serious expression. The campaign was creative-directed by Sabato De Sarno with art direction by Riccardo Zanola, featuring model Ni Ni.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign