Lunar New Year 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This commercial image for the Gucci Lunar New Year 2025 campaign features a male model styled in a blue and black argyle patterned polo cardigan paired with classic blue denim jeans. A dark leather shoulder bag with a distinctive red and blue web strap is worn across his chest. He stands indoors against a warm vertical wood paneled wall with soft directional lighting accentuating the textures of the knitwear and denim. The composition focuses from the torso up, capturing clean lines and polished art direction.
Style
Vertical, Commercial, Warm, Polished
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Sky Blue (50%)
Navy (30%)
Jet Black (20%)
Background
Wood Texture
Context
Advertising Campaign