Gucci Lunar New Year 2025 Ad Campaign 2025

Description

This image from the Gucci Lunar New Year 2025 ad campaign focuses on a lower-body product shot. A person is captured wearing designer monogram sneakers paired with white socks featuring red and green stripes, underneath a dark skirt. The composition is set against a textured red wall and vertical ribbed architectural paneling, creating a rich contrast of materials and colors. Directed under the creative vision of Sabato De Sarno with art direction by Riccardo Zanola, the studio scene highlights footwear craftsmanship and brand signature motifs.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign