Lunar New Year 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait from the Gucci Lunar New Year 2025 ad campaign features actor and model Xiao Zhan leaning against a vertically striped interior wall next to heavy red curtains. He wears a dark navy knit sweater featuring prominent blue and red graphic embroidery with white Gucci lettering, layered over a white shirt collar, paired with black trousers and a branded interlocking-G belt. The lighting is soft and directional, highlighting the textures of the knitwear and the polished setting. The composition balances vertical lines with rich tonal contrast between the neutral wall and the vibrant drapery.
Style
Editorial, Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Color
Navy (50%)
Jet Black (50%)
Background
Set-dressed
Context
Advertising Campaign