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  • ·Gucci Lunar New Year 2025 Ad Campaign with Ni Ni
BrandGucci
ProjectLunar New Year 2025 Ad Campaign
Ni Ni posing in a red sequin dress holding a matching leather handbag against a window with lit city buildings at night.

Gucci Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Ni Ni and Xiao Zhan
Ni Ni and Xiao ZhanModels

Tags

Ni NiNi Ni posingwoman in red dressred dresssequin dressred sequin dressred leather handbaghandbagleather handbag

Description

Ni Ni poses for the Gucci Lunar New Year 2025 ad campaign, featuring creative direction by Sabato De Sarno and art direction by Riccardo Zanola. The model wears a glittering red sequin dress and carries a matching glossy patent red leather handbag with gold chain hardware. She leans against a wide window ledge, with illuminated urban high-rise buildings blurred in the night background. The lighting highlights the rich textures of her attire and the reflective finish of the handbag.

Style

Vertical, Commercial, Warm, Glossy

Techniques

Natural light

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Burgundy (70%)
Gold (30%)

Background

Residential Building

Context

Advertising Campaign