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ProjectGucci Generation Campaign

A fashion model wearing black sunglasses, a brown leather jacket, and stilettos sits on a black cube against a black background.

Gucci Gucci Generation Campaign 2026

Associated creatives

Riccardo Zanola

DemnaPhotographer

Jonathan Glazer

Jonathan GlazerDirector

Anthony TurnerHair Stylist

Sam VisserMakeup Artist

Piergiorgio Del MoroCasting Director

Elena Stepaniuk

Elena StepaniukManicurist

Abdou ThiorAthlete

Aida BuaratModel

Akolde MeenModel

Alton MasonModel

Ardi HodzicModel

Bede HarperModel

Bianca HuismanModel

Cheikh Mara Niang

Cheikh Mara NiangModel

Chenyin QiModel

Diane ChiuModel

Diya ZhangModel

Dongliang HeModel

Elina Gunawardena

Elina GunawardenaModel

Emm ArrudaModel

Estelle MarlowModel

Gabby DobbinsModel

Gloria MariaModel

Henry RankModel

James MoodyModel

Kai WijersModel

Keygon BaxterModel

Khadim SockModel

Loic PaulmierModel

Mack KarpesModel

Mariacarla BosconoModel

May Li WescottModel

Michael OderModel

Rayssa RicardoModel

Reece NelsonModel

Roman StubrinModel

Tetiana Marchuk

Tetiana MarchukModel

Tongtong ChenModel

Vinicius Vieira

Vinicius VieiraModel

Tags

black woman in sunglasses woman in sunglasses brown leather jacket leather jacket black shield sunglasses shield sunglasses black stiletto heels stiletto heels pointed toe pumps

Description

A fashion model with long braided hair is styled in a deep brown leather jacket, slim black pants, and pointed-toe stiletto heels. She sits poised atop a minimalist black block against a seamless dark backdrop, wearing prominent black shield sunglasses. The bold white Gucci typography is centered across the mid-ground of the frame under controlled studio lighting.