BrandGucci
ProjectGucci Generation Campaign
Gucci Gucci Generation Campaign 2026
Associated creatives
DemnaDesigner
Riccardo Zanola
DemnaPhotographer
Jonathan GlazerDirector
Anthony TurnerHair Stylist
Sam VisserMakeup Artist
Piergiorgio Del MoroCasting Director
Elena StepaniukManicurist
Abdou ThiorAthlete
Aida BuaratModel
Akolde MeenModel
Alton MasonModel
Ardi HodzicModel
Bede HarperModel
Bianca HuismanModel
Cao ChangModel
Cheikh Mara NiangModel
Chenyin QiModel
Diane ChiuModel
Diya ZhangModel
Dongliang HeModel
Elina GunawardenaModel
Emm ArrudaModel
Emma KochModel
Estelle MarlowModel
Gabby DobbinsModel
Gloria MariaModel
Green KimModel
Hejia LiModel
Henry RankModel
James MoodyModel
Kai WijersModel
Keygon BaxterModel
Khadim SockModel
Loic PaulmierModel
Mack KarpesModel
Mariacarla BosconoModel
May Li WescottModel
Michael OderModel
Mimi DeyModel
Rayssa RicardoModel
Reece NelsonModel
Roman StubrinModel
Tetiana MarchukModel
Timo PanModel
Tongtong ChenModel
Vinicius VieiraModel
Tags
Description
A male model is seated on a geometric cube against a vibrant chartreuse seamless backdrop for the Gucci Generation Campaign. He wears a fitted white short-sleeve t-shirt, matching white trousers, and narrow rectangular tinted sunglasses with sleekly styled hair. Prominently displayed across his body is an oversized Gucci GG Supreme canvas duffle bag with the signature green and red web stripe. Direct studio lighting casts a defined, sharp shadow on the wall behind him. Prominent white serif typography spelling GUCCI overlays the center of the composition.
Style
Vertical, Commercial, Polished
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Beige (30%)
Background
Coloured Seamless
Context
Advertising Campaign