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BrandGucci
ProjectGucci Generation Campaign
Model in a sheer black top and patterned trousers reclining on a black block with the white Gucci logo overlaid.

Gucci Gucci Generation Campaign 2026

Associated creatives

Demna
DemnaDesigner
Riccardo Zanola
Riccardo Zanola
Demna
DemnaPhotographer
Jonathan Glazer
Jonathan GlazerDirector
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Elena Stepaniuk
Elena StepaniukManicurist
Abdou Thior
Abdou ThiorAthlete
Aida Buarat
Aida BuaratModel
Akolde Meen
Akolde MeenModel
Alton Mason
Alton MasonModel
Ardi Hodzic
Ardi HodzicModel
Bede Harper
Bede HarperModel
Bianca Huisman
Bianca HuismanModel
Cao Chang
Cao ChangModel
Cheikh Mara Niang
Cheikh Mara NiangModel
Chenyin Qi
Chenyin QiModel
Diane Chiu
Diane ChiuModel
Diya Zhang
Diya ZhangModel
Dongliang He
Dongliang HeModel
Elina Gunawardena
Elina GunawardenaModel
Emm Arruda
Emm ArrudaModel
Emma Koch
Emma KochModel
Estelle Marlow
Estelle MarlowModel
Gabby Dobbins
Gabby DobbinsModel
Gloria Maria
Gloria MariaModel
Green Kim
Green KimModel
Hejia Li
Hejia LiModel
Henry Rank
Henry RankModel
James Moody
James MoodyModel
Kai Wijers
Kai WijersModel
Keygon Baxter
Keygon BaxterModel
Khadim Sock
Khadim SockModel
Loic Paulmier
Loic PaulmierModel
Mack Karpes
Mack KarpesModel
Mariacarla Boscono
Mariacarla BosconoModel
May Li Wescott
May Li WescottModel
Michael Oder
Michael OderModel
Mimi Dey
Mimi DeyModel
Rayssa Ricardo
Rayssa RicardoModel
Reece Nelson
Reece NelsonModel
Roman Stubrin
Roman StubrinModel
Tetiana Marchuk
Tetiana MarchukModel
Timo Pan
Timo PanModel
Tongtong Chen
Tongtong ChenModel
Vinicius Vieira
Vinicius VieiraModel

Tags

east asian woman in sheer black topeast asian womansheer black topblack sheer blousesheer blouseblack velvet trouserspatterned velvet pantsblack shoulder bag

Description

An East Asian model poses reclining across a minimalist black block against a deep black studio backdrop in this Gucci campaign portrait. She is styled in a sheer black long-sleeve blouse over a dark bralette paired with patterned black velvet trousers and a black shoulder bag with a gold chain strap. Directional studio lighting carves out her facial features, bold dark red lipstick, and the sheer textile details, while the crisp white Gucci wordmark is overlaid across the center of the composition.

Style

Vertical, Commercial, Sensual, Moody, Polished

Techniques

Typography, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Black Seamless

Context

Advertising Campaign