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Brand

ProjectGucci Generation Campaign

Model wearing a voluminous white fur coat and black heels posing with a silver handbag against a pink backdrop for Gucci.

Gucci Gucci Generation Campaign 2026

Associated creatives

Riccardo Zanola

DemnaPhotographer

Jonathan Glazer

Jonathan GlazerDirector

Anthony TurnerHair Stylist

Sam VisserMakeup Artist

Piergiorgio Del MoroCasting Director

Elena Stepaniuk

Elena StepaniukManicurist

Abdou ThiorAthlete

Aida BuaratModel

Akolde MeenModel

Alton MasonModel

Ardi HodzicModel

Bede HarperModel

Bianca HuismanModel

Cheikh Mara Niang

Cheikh Mara NiangModel

Chenyin QiModel

Diane ChiuModel

Diya ZhangModel

Dongliang HeModel

Elina Gunawardena

Elina GunawardenaModel

Emm ArrudaModel

Estelle MarlowModel

Gabby DobbinsModel

Gloria MariaModel

Henry RankModel

James MoodyModel

Kai WijersModel

Keygon BaxterModel

Khadim SockModel

Loic PaulmierModel

Mack KarpesModel

Mariacarla BosconoModel

May Li WescottModel

Michael OderModel

Rayssa RicardoModel

Reece NelsonModel

Roman StubrinModel

Tetiana Marchuk

Tetiana MarchukModel

Tongtong ChenModel

Vinicius Vieira

Vinicius VieiraModel

Tags

white fur coat white feathered coat fur coat silver shoulder bag glitter handbag black pointed heels black pumps woman in fur coat female model

Description

A high-fashion commercial campaign shot for Gucci featuring a model seated against a soft pink seamless studio background. The subject is styled in an oversized, feathered white coat layered over neutral-toned lingerie, paired with black pointed pumps and a glittering silver Dionysus shoulder bag. The Gucci logo is overlaid across the center in crisp white typography under direct studio lighting.